Mockup Spread One Mockup Spread Two Spread One Spread Two

SWAMP LIKE A PRO

SPD Competition Entry

This spread was entered in the How To category of the Annual SPD Competition. The guidelines for the spread were that the headline must include Like A Pro. The deck has to be Follow these simple steps to become a master and the byline was by F.C. Williams. In addition, the entry must be two spreads that give step by step instructions on the topic.

For this entry I wanted to choose something bizarre that could provide some flexibility with design elements. Therefore, I picked Swamp Like A Pro. For this project, I canoed out into the wetlands surround Rochester and photographed my model out in the thick of it, up to his thighs. Also, I designed animal illustrations for an inforgraphic. I added a drip aesthetic to the type and layout to further the swamp feel.