Mockup Spread One Mockup Spread Two Spread One Spread Two


SPD Competition Entry

This spread was entered in the How To category of the Annual SPD Competition. The guidelines for the spread were that the headline must include Like A Pro. The deck has to be Follow these simple steps to become a master and the byline was by F.C. Williams. In addition, the entry must be two spreads that give step by step instructions on the topic.

For this entry I wanted to choose something bizarre that could provide some flexibility with design elements. Therefore, I picked Swamp Like A Pro. For this project, I canoed out into the wetlands surround Rochester and photographed my model out in the thick of it, up to his thighs. Also, I designed animal illustrations for an inforgraphic. I added a drip aesthetic to the type and layout to further the swamp feel.